Privacy Policy

Birmingham Horror Film Festival & HorrorCon

Last updated: 10 October 2026

1. Introduction

Birmingham Horror Film Festival (BHFF) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, submit an enquiry or engage with Birmingham Horror Film Festival and HorrorCon.

We aim to handle personal information responsibly and in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

Birmingham Horror Film Festival is an independent film festival and event organiser responsible for Birmingham Horror Film Festival and HorrorCon.

For general enquiries, please use the contact form on our website.

For marketing, media and public relations enquiries, please contact our commercial and marketing partner:

Solmaz Marketing Ltd

Email: info@solmazmarketing.com

Data controller: Birmingham Horror Film Festival

3. Information We Collect

Depending on how you interact with us, we may collect:

Your name and contact details, including email address and telephone number where provided.
Organisation, business or company information.
Information submitted through our contact, sponsorship, partnership and trader enquiry forms.
Details relating to film submissions and participation in festival activities.
Correspondence and communications with our team.
Technical information about your visit, such as browser type, device information and website usage data, where collected through our website tools.

We only seek information that is relevant to the purpose for which it is collected.

4. How We Use Your Information

We may use personal information to:

Respond to enquiries and requests.
Communicate about festival attendance, submissions and participation.
Process and manage trader, sponsor and partnership enquiries.
Coordinate festival activities and event arrangements.
Maintain appropriate records of communications.
Improve our website, services and visitor experience.
Send marketing communications where we have an appropriate lawful basis to do so.
Comply with applicable legal obligations.

We do not automatically subscribe individuals to marketing communications simply because they submit a general enquiry.

5. Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, these may include:

Legitimate interests: To respond to relevant enquiries, manage event operations and maintain appropriate business communications, provided these interests are not overridden by your rights.

Contract: Where processing is necessary to enter into or fulfil an agreement, such as an agreed commercial partnership or trader booking.

Consent: Where we ask for your permission, including for certain marketing communications or non-essential cookies.

Legal obligation: Where we are required to process information to comply with the law.

Where consent is our lawful basis, you may withdraw it at any time.

6. Marketing and Communications

We may communicate with individuals who have expressed an interest in Birmingham Horror Film Festival, HorrorCon or associated opportunities.

Electronic marketing communications will only be sent where permitted under applicable UK data protection and electronic marketing laws.

Where consent is required, we will request it separately. You may unsubscribe from marketing emails at any time using the unsubscribe link or by contacting us.

7. Sharing Your Information

We do not sell personal information to third parties.

Where necessary, information may be shared with trusted organisations supporting the delivery of our website, events and associated activities.

These may include:

Website hosting and form-management providers, including Wix.
Email and communications providers.
Ticketing or film submission platforms, where applicable.
Event service providers and authorised contractors.
Solmaz Marketing Ltd, where relevant to marketing, media, commercial or partnership enquiries.
Professional advisers or authorities where legally required.

We expect service providers handling personal information on our behalf to maintain appropriate security and confidentiality standards.

External services may operate under their own privacy policies when you interact directly with them.

8. Film Submissions and External Platforms

Film submissions may be directed through FilmFreeway or another designated submission platform.

When using an external platform, your information may also be processed in accordance with that platform's privacy policy.

Please review the relevant platform's terms and privacy information before submitting personal details.

9. Cookies and Website Analytics

Our website may use cookies and similar technologies to support essential functionality, understand website usage and improve visitor experience.

Some cookies are necessary for the website to operate. Others, such as analytics or marketing cookies, may require your consent.

Where required, visitors will be given appropriate cookie choices.

Further information may be provided through our website's cookie notice or cookie settings.

10. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including responding to enquiries, managing event activities, maintaining business records and meeting legal obligations.

Retention periods may vary depending on the nature of the information and the relevant legal or operational requirements.

When information is no longer required, we will take appropriate steps to delete or anonymise it.

11. How We Protect Your Information

We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Access to personal information should be limited to individuals and service providers who require it for legitimate operational purposes.

No online transmission or storage system can be guaranteed completely secure.

12. International Data Transfers

Some third-party services used to operate our website or manage communications may process information outside the United Kingdom.

Where international transfers take place, we will seek to ensure appropriate safeguards are in place in accordance with applicable data protection requirements.

13. Your Data Protection Rights

Depending on the circumstances, you may have the right to:

Request access to personal information held about you.
Ask us to correct inaccurate information.
Request deletion of your information.
Restrict or object to certain processing activities.
Request transfer of eligible personal information.
Withdraw consent where processing relies on consent.

To exercise your rights, please contact us using the website contact form and clearly identify your request.

You also have the right to raise concerns with the UK Information Commissioner's Office (ICO) at www.ico.org.uk.

14. Links to Other Websites

Our website may contain links to external websites, including ticketing platforms, film submission services, social media and partner websites.

We are not responsible for the privacy practices of independently operated third-party websites.

We recommend reviewing their privacy policies before providing personal information.

15. Changes to This Policy

We may update this Privacy Policy to reflect changes to our website, services, operations or legal requirements.

Any updates will be published on this page with a revised last-updated date.

16. Contact Us

For privacy-related questions or requests concerning personal information submitted through Birmingham Horror Film Festival or HorrorCon, please use the contact form on our website.

For marketing and public relations enquiries:

Solmaz Marketing Ltd

info@solmazmarketing.com

Solmaz Marketing Ltd
info@solmazmarketing.com